No Verification
Anyone can claim to be a babysitter. Classifieds, Facebook groups, and most staffing agencies have zero ID verification, no address checks, and no way to confirm the person at your door is who they say they are.
The Future of
Trusted Childcare
Verified Sitter Profile
Government ID verified & address checked.
Live Session
P
Session Active 1h 23m
P
Priya K. Tier 2 Verified
SOS Safety Score 100% All sessions tracked
This Week ₹4,250 Nanny Pro Earnings
Upload Documents Verify in 24–48h
The Problem
The way Indian parents find babysitters is broken — and everyone knows it.
<5% of childcare arrangements in India involve any formal verification.
No Visibility
Once a sitter arrives and you leave, you're operating on blind trust. No tracking, no check-ins, no session record. If something goes wrong, there's no evidence trail.
No Accountability
Payments are cash. Cancellations go unpunished. Disputes have no resolution path. Sitters are underpaid and undervalued. Parents have no leverage. Nobody wins.
We built Nanny to fix all three — at the same time.
Why Now
Three forces are converging. The window is open.
40M+ dual-income households
Dual-Income Households Are the New Normal
Urban India added 40M+ dual-income households in the last decade. Both parents working full-time is no longer an exception — it's the default for the urban middle class.
2023 DPDP Act enacted
The DPDP Act Changed the Rules
India's Digital Personal Data Protection Act 2023 created a legal framework that makes unverified, unaccountable platforms a liability. Nanny is built to be the compliant default.
80%+ smartphone penetration
Smartphone Penetration Reached the Sitter Market
The sitter demographic — women aged 20-45 in urban and semi-urban India — now has 80%+ smartphone penetration. The supply side is ready for a digital platform.
The market exists. The regulation is here. The technology is ready. What was missing was a platform that took safety seriously enough to build it right.
The Solution
A platform where trust is enforced, not assumed.
Nanny is a two-sided marketplace connecting parents with verified babysitters. Every sitter is manually reviewed before they can accept a single booking. Every session is tracked in real-time. Every payment is held in escrow until the job is done.
Verified Supply
No sitter appears in search results without completing Tier 2 verification: government ID, address proof, PAN card, and a live selfie cross-check. Police-verified sitters earn a premium badge and higher placement.
Transparent Sessions
Sessions start with a QR code scan — confirming physical presence on-site. Parents track their sitter's live location throughout. Location data is deleted the moment the session ends.
Fair, Automatic Payments
Payment is pre-authorized at booking and captured after the session ends — based on actual hours, not estimates. Platform commission is auto-deducted. Sitters get paid daily.
How It Works
Simple for parents. Professional for sitters.
Search
Browse verified sitters near you. Filter by rating, hourly rate, experience, languages, and availability. Every profile shows verification tier, parent reviews, and a trust score.
Book
Choose a specific sitter or let the platform match you. Set your date, time, and children's details. Payment is pre-authorized — nothing is charged until the session ends.
Track
When the sitter arrives, scan a QR code to start the session. Watch their live location throughout. Get push notifications at every milestone.
Done
Both parties confirm. Payment is captured based on actual hours. You get a full itemized receipt. The sitter gets paid. Leave a review. That's it.
Get Verified
Upload your government ID, address proof, and a live selfie. Our team reviews and approves your profile within 24-48 hours. Add a police clearance certificate to earn the premium badge.
Set Your Schedule
Control your availability. Set the days and hours you're open to bookings. Update anytime. You decide when you work — the platform finds you the bookings.
Accept Bookings
Get notified instantly when a parent books you directly or when the platform matches you to a nearby request. Accept with one tap.
Earn
Complete the session, confirm the end, and get paid. Your earnings dashboard tracks every booking, every payout, and your cumulative income. Payouts processed daily.
What Makes Nanny Different
This isn't a directory. It's an operating system for trust.
Most "babysitter platforms" are glorified listings. Post a profile, hope for the best. Nanny is different at the infrastructure level — not just the feature level.
Verification Is a Hard Gate, Not a Badge
On most platforms, verification is optional or cosmetic. On Nanny, an unverified sitter literally cannot appear in search results or accept a booking. The system enforces it.
The QR Start Creates an Unbreakable Session Record
The moment a session starts is set by the server when the QR is scanned on-site. The server timestamp is the source of truth — for payment, for disputes, for legal records.
Location Data Has a Built-In Expiry
We architect it so we technically cannot store location history. Location data lives in-memory with a 5-minute TTL. When the session ends, it's gone. Privacy by design.
Both Sides Are Protected
Nanny protects both sides. Sitters have cancellation protection, a fair payment system, a professional profile, and an SOS button too.
Network Effects on Both Sides
Every verified sitter makes the platform more valuable to parents. The trust layer compounds with scale. This is a defensible moat that gets stronger with every city launched.
Platform Features
Every feature exists because a child's safety or a sitter's livelihood depends on it.
Multi-Tier Sitter Verification
Three tiers: Basic (phone + photo), ID Verified (government ID + address proof + live selfie), Police Verified (PVC + references). Tier 2 is mandatory to go live.
QR Code Session Start
Sessions begin only when the sitter scans a parent-generated QR code on-site. Confirms physical presence. Sets the official start time server-side.
Real-Time Location Tracking
Parents see their sitter's live location during every active session. Location is stored in-memory only — 5-minute TTL, auto-deleted on session end.
Emergency SOS
Panic button for both parents and sitters. 3-second hold prevents accidents. Instantly alerts all emergency contacts with live location and one-tap police dial.
Escrow Payment Model
Pre-authorized at booking. Captured after session ends based on actual duration. 15% platform commission auto-deducted. Sitter payout processed daily.
Smart Geo-Matching Engine
General booking mode finds the nearest verified, available sitters within 3km. Radius expands in 2km steps. Atomic database operation prevents double-acceptance.
Cancellation Policy Engine
Free cancellation beyond 24 hours. 50% charge within 2-24 hours. Full charge under 2 hours. Sitters who cancel 3x in 30 days get suspended 72h.
Blind Review System
Both parent and sitter review each other after every session. Reviews are hidden until both submit — or after 72 hours — to prevent bias.
Parent Trust Score
Parents have a trust score visible to sitters: phone verified (+25), email (+15), payment method (+20), completed bookings (+20), government ID (+20).
DPDP Act 2023 Compliance
Granular consent management. Right to access, export, correct, and erase data. Children's data under highest protection tier. Consent is revocable per-purpose.
Two Apps, One Platform
Built separately for parents and sitters — because their needs are completely different.
Nanny (parent app) and Nanny Pro (sitter app) are two distinct mobile applications sharing a single backend. Two apps means clean permissions, faster App Store approval, and a purpose-built experience for each side.
Parent App
Nanny
"Nanny — Find Trusted Babysitters"
- Search and book verified sitters near you
- Real-time session tracking with live map
- QR code session start confirmation
- Payment management, receipts, and history
- Emergency SOS with one-tap police dial
- Reviews, ratings, and sitter trust scores
- Emergency contact management
Sitter App
Nanny Pro
"Nanny Pro — Babysitting Jobs"
- Manage availability and weekly schedule
- Accept or decline booking requests instantly
- Share live location during active sessions only
- Earnings dashboard and daily payout tracking
- Document upload and verification status tracker
- Emergency SOS with one-tap police dial
- Profile management and review history
iOS and Android — built with Flutter
Safety First
Child safety isn't a feature. It's the architecture.
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No Unverified Sitter Ever Appears in Search
A sitter profile is invisible to parents until Tier 2 verification is complete. This is enforced at the database query level — not a policy, a hard technical gate.
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Location Data Is Never Stored Permanently
Sitter location during sessions is held in-memory only, with a 5-minute auto-expiry. It is never written to a database. We architect privacy — we don't just promise it.
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Emergency Contacts Are Mandatory Before Any Session
Both parents and sitters must have at least one verified emergency contact saved before their first session can begin.
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Every Session Has a Full, Immutable Audit Trail
Every booking, session, payment, and SOS event is logged permanently and tamper-proof. Timestamped, server-side, legally defensible.
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Children's Data Is Treated Differently
Children's ages and details are collected only for booking purposes, stored with strict access controls, and never used for any other purpose. Full DPDP Act compliance.
Verification System
Three tiers of trust. One standard of safety.
Every sitter on Nanny goes through a structured verification process before they can interact with a single parent.
Tier 1
Basic
Required to Create a Profile- Phone number verified via OTP
- Email address verified
- Profile photo (face clearly visible, reviewed by admin)
- Self-declaration of no criminal record (signed with timestamp)
Status: Profile created. Cannot appear in search. Cannot accept bookings.
Tier 2
ID Verified
Required to Accept Bookings- Government photo ID — Aadhaar, Voter ID, Passport, or Driving License
- PAN Card (required for payment and tax compliance)
- Live selfie with ID held up (anti-spoofing, cross-checked by admin)
- Address proof — utility bill, rental agreement, or bank statement (< 3 months)
Status: APPROVED. Appears in search. Can accept bookings. Verified badge shown.
Tier 3
Police Verified
Premium Badge- Police Verification Certificate (PVC) from local police station
- Two character reference letters from previous employers or known families
- Valid for 1 year — auto-downgrade on expiry with re-upload notification
Status: POLICE VERIFIED. Premium badge. Higher search placement. Parent confidence.
Admin Review Process
Every document is reviewed by a human admin against a checklist: photo matches selfie, name matches profile, ID not expired, address proof is recent. Approval within 24-48 hours.
Coming in Phase 2
Automated verification via DigiLocker / Aadhaar eKYC API and AuthBridge background check integration — reducing review time to minutes.
The Opportunity
A massive, underserved market. No trusted incumbent. Perfect timing.
250M+ nuclear families in urban India
$20B+ domestic staffing market annually
<5% of childcare arrangements involve formal verification
40M+ dual-income urban households added in the last decade
80%+ smartphone penetration in the target sitter demographic
The organized childcare market in India is at an inflection point. Rising dual-income households, increasing awareness of child safety, the DPDP Act creating regulatory pressure, and smartphone penetration reaching the supply side — all at the same time.
Market Sizing
TAM $20B+ Domestic staffing market in India
SAM $2B Organized urban childcare segment (Tier 1 + Tier 2 cities)
SOM ₹50Cr+ Addressable in pilot city within 24 months
Competitive Landscape
We're not competing with other apps. We're replacing a broken system.
| Feature | Nanny | Classifieds (OLX/FB) | Staffing Agencies | Care.com / Babysits |
|---|---|---|---|---|
| Sitter ID Verification | Mandatory, 3-tier | None | Phone call only | Self-reported |
| Real-Time Tracking | Live, privacy-safe | |||
| Escrow Payments | Razorpay pre-auth | Cash | Agency invoice | Card on file |
| Emergency SOS | Built-in | |||
| India-Native Compliance | DPDP, RBI, POCSO | Partial | ||
| Sitter Earnings Dashboard | Daily payouts | |||
| Both Sides Protected | ||||
| Police Verification Tier |
The closest competitor is word-of-mouth. We're building the infrastructure that makes word-of-mouth obsolete.
Business Model
Simple, transparent, and aligned with both sides.
Platform Commission
15% commission on every completed booking, automatically deducted from the payment before sitter payout. The platform only earns when a session is successfully completed.
Premium Sitter Visibility
Police-verified sitters and those with premium profiles get higher placement in search results. Optional paid boost for sitters who want more bookings.
Parent Subscription Plans
Monthly plans for high-frequency parents: reduced commission, priority matching, dedicated support. Predictable recurring revenue that scales with retention.
Enterprise / Corporate Childcare
B2B contracts with corporates offering childcare as an employee benefit. High-value, low-CAC channel with long contract cycles.
Unit Economics (Phase 1 Estimates)
| Average session duration | 3-4 hours |
| Average booking value | ₹500-₹1,500 |
| Platform take per booking | ₹75-₹225 |
| Target bookings/month at pilot maturity | 1,000-2,000 |
| Estimated monthly GMV | ₹5L-₹30L |
| Estimated monthly revenue | ₹75K-₹4.5L |
| Infrastructure cost | ~₹1,000/month |
The platform runs on ~₹1,000/month in infrastructure. Every booking above ~5 per month covers infrastructure costs. This is a unit-economics-first model that becomes profitable early.
Where We Are
We built the product before asking for money.
Most startups raise to build. We built first — so we could raise with conviction.
Backend: Production-Ready
The entire backend is built and tested. 12 modules, 50+ API endpoints, PostgreSQL with PostGIS geo-matching, Valkey caching, Razorpay payment integration, Firebase push notifications, emergency SOS system, and full DPDP Act compliance.
Apps: In Development
Nanny (parent app) and Nanny Pro (sitter app) are in active development on Flutter. Shared core package, separate permission models, iOS and Android.
Pilot City: Selected
[City name] selected as the Phase 1 pilot market based on dual-income household density, smartphone penetration, and sitter supply availability.
Sitter Pipeline: Building
Early sitter outreach underway. [X] sitters have expressed interest in joining the platform ahead of launch. Verification system ready to onboard.
What we're raising for
Not to build the product. To launch it. Sitter acquisition, parent marketing, operations team, and 6 months of runway to prove the model.
Built to Scale
Production-grade infrastructure. ₹1,000/month to run.
Nanny is built on a modern, battle-tested stack designed for reliability, safety, and cost efficiency. The backend is a modular monolith in Go — fast, type-safe, and built for concurrency.
Go 1.23+ backend — p95 API response time under 200ms
PostgreSQL 16 + PostGIS — geo-matching queries under 10ms
Valkey 8.1 — 28% less memory, 37% more throughput vs Redis
Razorpay Route API — marketplace escrow, auto-commission split, RBI licensed
Firebase Cloud Messaging — SOS alerts on Google infrastructure
Cloudflare R2 — zero egress fees for verification document storage
Docker + Nginx — reproducible, production-ready deployments
RS256 JWT + bcrypt — cryptographic security from day one
Circuit breakers on every external service — graceful degradation
Regulatory Compliance
Built for India. Compliant by design. Not by retrofit.
Compliance is baked into the data model, the API design, and the product flows. Every regulation that applies to a platform handling children's data, location data, and payments in India is addressed in the architecture.
DPDP Act 2023
Full compliance with India's Digital Personal Data Protection Act. Granular consent management (per-purpose, revocable anytime). Children's data under the highest protection tier.
IT Act & Cybersecurity
TLS 1.3 encryption in transit. AES-256 encryption at rest. RS256 asymmetric JWT authentication. bcrypt password hashing (cost factor 12). Full audit log — immutable, timestamped, tamper-proof.
RBI Payment Regulations
Razorpay is RBI PA-PG licensed. All payment flows comply with RBI guidelines for payment aggregators. Webhook idempotency prevents double-processing.
POCSO Awareness
Platform design reflects awareness of POCSO implications. Sitter verification, session tracking, and permanent audit trails support law enforcement in the event of any incident involving a minor.
Roadmap
Phase 1 is the proof. The rest is scale.
Phase 1
Pilot City
Now- Single city launch with full feature set
- Manual admin verification (24-48h turnaround)
- Direct booking + general geo-matching
- Real-time session tracking
- Razorpay escrow payments
- Emergency SOS system
- Reviews, ratings, and trust scores
- Full DPDP Act compliance
Phase 2
City Expansion
6-12 months post-pilot- 3-5 cities
- Automated verification via DigiLocker / Aadhaar eKYC
- Subscription plans for high-frequency parents
- Premium sitter visibility and paid boosts
- In-app booking chat
- PgBouncer + PostgreSQL read replicas
- Sitter referral program
Phase 3
National Scale
12-24 months- 20+ cities
- Wallet and in-app credits
- Insurance integration for sessions
- AI-powered dynamic pricing
- Automated background checks via AuthBridge
- Corporate / enterprise childcare contracts
- Multi-region infrastructure
Early Voices
What parents and sitters say about the problem we're solving.
I've been using the same sitter for 3 years because I found her through a friend. I have no idea how I'd find someone new if she stopped. There's no platform I'd actually trust.
The scariest part isn't finding a sitter. It's not knowing what's happening at home while you're at work. I'd pay a premium for real visibility.
I've been doing this for 6 years. I get paid in cash, I have no reviews, no proof of my experience. Every new family starts from zero trust. I want a platform that shows what I've built.
The families I work with are great. But I've had situations where I felt unsafe and had no way to signal for help. An SOS button would change everything.
The Team
Built by people who care about getting this right.
[Name]
Founder & CEO
[2-3 sentence bio covering relevant background, why they're building this, and what makes them the right person to lead it.]
[Name]
Co-Founder & CTO
[2-3 sentence bio covering technical background, what they've built before, and their specific contribution to the platform.]
[Name]
Head of Operations
[2-3 sentence bio covering operational background, India market experience, and their role in sitter onboarding and city expansion.]
Advisor
[Name] — [Title/Background]. [1 sentence on why their advice matters for this specific business.]
We're a small team building something that matters. See open roles →
For Investors
We built the product.
Now we're launching it.
The backend is production-ready. The apps are in development. The pilot city is selected. We're not raising to figure out what to build — we're raising to put what we've built in front of real users.
The Case
India's childcare market is $20B+, underserved, and at a regulatory inflection point. There is no safety-first, tech-enabled, India-native platform in this space. We've built the infrastructure before raising a rupee. The unit economics are healthy from the first booking. The moat is the trust layer, which compounds with every verified sitter and every completed session.
Pre-Seed Round 10Lakhs
Use of Funds
- Sitter acquisition and onboarding (verification ops, incentives)
- Parent marketing and early access campaign
- Team expansion (operations, customer support)
- 6 months of runway to prove pilot metrics
Pilot Success Metrics
- [X] verified sitters live on the platform
- [Y] active parents with at least one completed booking
- [Z] bookings/month by month 6
- NPS > [target] from both parents and sitters
- Zero safety incidents (SOS events resolved within [X] minutes)
Frequently Asked Questions
For Parents
Every sitter goes through a three-tier process. Tier 1: phone, email, and photo. Tier 2 (required to accept bookings): government ID, PAN card, address proof, and a live selfie cross-checked by our admin team. Tier 3 (optional premium): police clearance certificate. No sitter appears in search until Tier 2 is complete.
Both parents and sitters have an emergency SOS button. A 3-second hold instantly alerts all emergency contacts, the other party, and platform admins — with live location and one-tap police dial (100/112). Every SOS event is logged permanently.
Payment is pre-authorized when a booking is confirmed — held but not charged. After the session ends and both parties confirm, the actual amount (based on real duration) is captured. 15% platform commission is auto-deducted. You get a full itemized receipt.
Yes. Children's details are collected only for booking purposes, stored with strict access controls, and never used for any other purpose. Location data from sessions is never stored permanently. Full DPDP Act 2023 compliance.
Sitters who cancel within 2 hours face a penalty strike. Three cancellations within 30 days result in a 72-hour suspension. The platform protects your time.
Yes. Direct booking lets you choose a specific verified sitter from search results. General matching lets the platform find the best available sitter near you.
For Sitters
Tier 2 verification (required to go live) is reviewed by our admin team within 24-48 hours of document submission. Police verification (Tier 3) depends on your local police station — typically 1-2 weeks.
Earnings are processed daily. Once a session is confirmed as complete, your payout (booking value minus 15% platform commission) is queued for the next daily payout cycle.
Yes. You set your hourly rate range (minimum and maximum). Parents see your rate when browsing your profile.
Cancellation fees protect your time. If a parent cancels within 2-24 hours, they're charged 50% of the booking value. Under 2 hours, 100%.
Yes. The SOS button is available to both parents and sitters during any active session. Your safety matters as much as the child's.
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